Marketing Web

What is Marketing-Web?

It is the set of strategies to be undertaken in order to achieve the dissemination, propagation, or capture of potential customers from digital spaces such as Websites, Brands, Products, Social Networks, among others.

Do I need to plan?

Of course, whenever you intend to showcase your brand on the internet, highlight your WEBSITE, or simply want to reach more people on your favorite Social Network, you should have a plan, as is naturally done in every project you undertake.

What type of Web or digital Marketing do I need?

Although there are several ways to promote your digital spaces, it is important to note the difference between the strategies to follow and knowing where to start in order to achieve the goal that each one promotes.

You might say, “I only heard one concept, ‘Marketing WEB’, and now there’s more?” Well, yes, it all depends on what you want to achieve; let's start by listing the most common strategies for achieving specific objectives.

No one tells you that you only have to implement one, but rather that you can execute several Web Marketing strategies at the same time, though it is important that you know where you are going with each of them.

Ok, what are the most common Web Marketing strategies?

Well, we will mention some of the most common Web Marketing strategies, but we will show them to you based on the different digital spaces you can have, by objective:

• POSITIONING
  • WEBSITES
  • SOCIAL NETWORKS
• DISSEMINATION
  • WEBSITES
  • SOCIAL NETWORKS
  • BRANDS AND PRODUCTS
• CAPTURE
  • WEBSITES
  • SOCIAL NETWORKS
  • BRANDS AND PRODUCTS

SEARCH ENGINE POSITIONING – WEBSITES

When you search for something on GOOGLE, you almost always choose among the first 5 results, right? How do companies manage to appear in those results? Well, countless books have been written about it, most of which focus on the “Trust” you build on your WEBSITE through your visitors, the “Trust” you grant to GOOGLE (the most important search engine) so that it shows you as one of the main prospects for the search result the user will choose.

Well, to begin generating that trust, at FIIXCOM we have studied various best practice techniques, as well as programming structures to encourage the “trust” we want to achieve.

For positioning, we use several techniques, most of which are proprietary, but there are some that we can share with you here:

SEO Web

Search Engine Optimization (optimization in search engines) is the central part of aiming to be among the top search results, through programming techniques, design, organization of a website, image loading speed, and other factors that help search engine robots easily read your information and also speak well of your website when sending information to GOOGLE.

SEO (Search Engine Optimization) is the most important component that cannot be overlooked for your website to be positioned among the top options when performing a search related to your business sector; search engines are increasingly analytical, taking into account many factors such as the visual performance of the site, the saturation of advertising, etc.

DISSEMINATION OF CONTENT FROM “SOCIAL NETWORKS, WEBSITES, BRANDS AND PRODUCTS”

An additional boost to organic positioning is the use of paid tools, as provided by GOOGLE itself, as well as the use of the correct keywords and objective market studies that help disseminate websites more quickly by allocating budgets for that purpose.

SEM (Search Engine Marketing)

Finding the right way to sponsor keywords for searches requires a good market and competition study; for this, at FIIXCOM we have the appropriate advisors to support you.

SOCIAL NETWORKS (Community Manager)

One cannot ignore the importance and impact that social networks currently have in marketing and in the distribution of brands; therefore, due to the growing number of social network users, companies are starting to create greater interaction between their clients and products or services through social networks.

FIIXCOM, considering the importance of this factor, can assist in the creation of applications for social networks, such as some applications for FACEBOOK, or some bots that automate the posting of certain information on social networks, in order to keep your clients informed through these tools.

Managing your social networks so that you can disseminate content is an essential part of modern marketing; at FIIXCOM we have the appropriate personnel to manage your social networks and position you ahead of your competition through sponsorship and consistency in social presence.

PROMO MAIL

The way to maintain a respectable flow to our website is undoubtedly by using an email notification service; at FIIXCOM SOLUCIONES we believe that we can always create a more pleasant experience for the recipient of a PROMO MAIL without them feeling overwhelmed by SPAM, and we also have the expertise to create automated processes for its proper delivery.

CAPTURE - ADVERTISING SPACES

One way to attract more clients is to purchase advertising from providers such as GOOGLE, where you can advertise to specific markets and at special times, so that you can attract your clients more precisely; for this, it is advisable to have a budget and use it intelligently.

Ok, I understand that I need Web Marketing. Now, what do I do?

Well, get in touch with us and together let's use the best strategies, making a proper plan and allocating resources for it. It is important that you are very patient with this type of strategy, as they must be organized with great skill.

If you want to know how to start, contact us right now.